Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: Fresh Impact PR Group

Enhanced eBooks will take over publishing
January 20, 2012 – 11:00 am | No Comment
Enhanced eBooks will take over publishing

A great story was written in the Wall Street Journal on the next wave of publishing being enhanced eBooks. It is well worth watching the video in the article as well after the jump.  …

Fresh Impact PR Group makes Best Book Publicist on Twitter
January 4, 2012 – 10:16 am | No Comment
Fresh Impact PR Group makes Best Book Publicist on Twitter

Galley Cat is really becoming the blog spot for any book related happenings alongside a few other places.  Recently they ran a “Best Of” list’s for Book PR folks and we made the cut. …

Surprised by Love
December 28, 2011 – 3:26 pm | No Comment
Surprised by Love

Fresh Impact PR Group helped design and implement all phases of the Surprised by Love website.  The work we provided on this website not only led to the author gaining a great start on a …

What Really Matters for the Future of Publishing
December 12, 2011 – 9:25 am | No Comment
What Really Matters for the Future of Publishing

Publishing continues to ever evolve and shift.  We had a marketing meeting this past week with Nav Press discussing their future plans which I enjoyed.
During my visit I was made aware of a fascinating video …

Make UR writing sing like the Beatles
December 5, 2011 – 9:53 am | One Comment
Make UR writing sing like the Beatles

This is a guest post by Mike Loomis. Mike is a writer and Senior Team Leader with Vaughn Street. You can follow him on Twitter: @MikeLoomis
I’m no songwriter, but I remember when I first discovered …

The Future of Book Marketing
December 1, 2011 – 6:07 am | 3 Comments
The Future of Book Marketing

Since the huge jump of sales from Black Friday Weekend along-side the recent dialogue from Digital Book World blog regarding Seth Godin I anticipate continued change in the publishing landscape.  The way we are promoting …

The Nook takes on the Amazon Fire – Book Marketing in 2012
November 9, 2011 – 8:39 am | No Comment
The Nook takes on the Amazon Fire – Book Marketing in 2012

Tablet’s continue to hit the market and soar in sales.  Just yesterday Hachette Book Group announced that 21% of their sales are now digitally related.  What does this mean for authors and publishers as …

Book Country – the online community for #book lovers
November 7, 2011 – 7:34 am | 2 Comments
Book Country – the online community for #book lovers

At Fresh Impact PR Group we are always looking for PR trends and new ways of book marketing in the present landscape.  Not an easy task these days.  I was always told, ‘a problem without …

Books-A-Million to Open BAM! Stores in 41 Markets
November 3, 2011 – 8:10 am | No Comment
Books-A-Million to Open BAM! Stores in 41 Markets

The news a week ago about BAM to Fresh Impact PR Group was shocking.  On one hand locally I am always excited to see local business owners and retail space fill up.  There is nothing …

The Secrets to Selling 5 Million Copies – Behind the Bestseller Heaven is for Real
October 20, 2011 – 8:52 am | One Comment
The Secrets to Selling 5 Million Copies – Behind the Bestseller Heaven is for Real

We had the privilege of speaking with the literary agent behind the Heaven is for Real sensation that has been a run a way bestseller.  Joel Kneedler and I crossed paths about a decade ago …