Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: New York Times Bestseller Strategy

13 Days before Appearing on Oprah’s Super Soul Sunday
June 5, 2012 – 1:27 pm | No Comment
13 Days before Appearing on Oprah’s Super Soul Sunday

Having our client Devon Franklin appear on Super Soul Sunday is a huge honor.  We have been working with Devon for the last year with the initial launch of his hardcover.  Devon has worked harder …

Henry Fernandez Website
March 20, 2012 – 2:40 pm | No Comment
Henry Fernandez Website

We designed the layout on the Faith, Family and Finances website to serve multiple purposes: give a product a web presence, utilize what we had from our client to capitalize on sales as well as …

The Secrets to Selling 5 Million Copies – Behind the Bestseller Heaven is for Real
October 20, 2011 – 8:52 am | One Comment
The Secrets to Selling 5 Million Copies – Behind the Bestseller Heaven is for Real

We had the privilege of speaking with the literary agent behind the Heaven is for Real sensation that has been a run a way bestseller.  Joel Kneedler and I crossed paths about a decade ago …

Become a Retail Portal – Think like an Entrepreneur to sell more books!
September 8, 2011 – 5:10 am | No Comment
Become a Retail Portal – Think like an Entrepreneur to sell more books!

Selling books these days takes thinking like a retailer who gets it.  Look at Amazon for example, they don’t just sell you a book they offer you the entire bookstore in the palm of your …

The New York Times eBook bestsellers list
November 11, 2010 – 6:04 pm | No Comment
The New York Times eBook bestsellers list

Media bistro reported today that the New York Times is launching an eBook bestsellers list in early 2011 for fiction and non-fiction eBooks alike. The article states that since there is not currently a centralized …

Five Benefits to Publishing the Non-Traditional Route:
November 1, 2010 – 3:38 pm | 2 Comments
Five Benefits to Publishing the Non-Traditional Route:

I’ve just returned from an invigorating consulting trip in Tulsa to help a client map out some potential brand ideas, mixed with product development.  This is a strong suite for Fresh Impact PR Group; helping …

The Importance of Video Messaging Part 2
October 11, 2010 – 7:58 am | No Comment
The Importance of Video Messaging Part 2

Fresh Impact PR Group asked: Is there still a need to be met with brands going local on TV?   
Erik Ticen: Absolutely.  TV is far from being dead.  In fact the latest viewing studies show …

Seth Godin Vows to Never Publish Traditionally Again
August 23, 2010 – 7:33 am | 4 Comments
Seth Godin Vows to Never Publish Traditionally Again

According to our book friends at GalleyCat, Seth Godin doesn’t see fit to use a publishing system from 1907 to sell his books, nudging people to a store they don’t usually visit, to buy something …

The Power of a Presale Offer
August 16, 2010 – 2:14 pm | One Comment
The Power of a Presale Offer

A presale offer is bundling the sale of your book with other items of value to generate advanced sales of your soon-to-be-released product. The bundle package could include downloadable or hard-shipped products, audio coaching session, …

Followership Results
August 13, 2010 – 4:14 pm | No Comment
Followership Results

Fresh Impact PR Group assisted the author in the launch of his microsite by providing real-time coaching as it related to the presale offer.  As a result of our Amazon Bestseller Strategy, we secured 5 Amazon Bestseller ranks …