Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Tags

Articles tagged with: pr strategy

The Difference Between Branding and Having a Tagline
July 22, 2014 – 12:06 pm | No Comment
The Difference Between Branding and Having a Tagline

Recently I was awarded the opportunity to conduct a brand strategy session in person for a prospective client.  Since that time, we have been working through the process of what that looks like in real …

The Power of a #Brand Video for Getting Your Message Out
June 30, 2014 – 9:47 am | No Comment
The Power of a #Brand Video for Getting Your Message Out

Last week we had the privilege of helping a client with their brand video.  Any time we are launching a new website or building a new brand message we love doing it with a …

Why the Power of Local Media Still Works for any Author or Brand!
April 10, 2014 – 8:51 am | No Comment
Why the Power of Local Media Still Works for any Author or Brand!

With all the hype surrounding social media local media in an author’s home town still warrants attention(Click to Tweet)
Local Buffalo, NY author Carol McLeod was releasing her 4th book called No More Ordinary.  Fresh Impact …

Why Tapping into Freelancer’s Works – hitting with TheStreet.com
April 9, 2014 – 10:22 am | No Comment
Why Tapping into Freelancer’s Works – hitting with TheStreet.com

We connected our client with a freelancer for this website.  The writer has now used our client Morag Barret on several occasions.  She is even now going to our client directly when needing quotes for …

Citi Group launches Women’s Blog using our client Morag Barrett
April 9, 2014 – 10:17 am | No Comment
Citi Group launches Women’s Blog using our client Morag Barrett

Morag Barrett author of Cultivate – The Power of Winning Relationships was used in a new blog launched by Citi Group.  With Citi Group having millions of customers this was an influential blog to place …

Landing Inc.com for Morag Barrett author of Cultivate: The Power of Winning Relationships
December 18, 2013 – 9:18 am | No Comment
Landing Inc.com for Morag Barrett author of Cultivate: The Power of Winning Relationships

This article piece our client Morag Barrett from the Skye Team was quoted several times in a newsletter to Comcast customers business plan that have a partnership with Inc.
The power of this newsletter is that …

Book Publicity Basics to Grow your Following and Gain Sales
June 11, 2013 – 1:32 pm | No Comment
Book Publicity Basics to Grow your Following and Gain Sales

Have you ever heard the phrase, “it takes a small village to raise a child”.  The same could be said of selling books these days.  It takes a small army or a well thought out …

5 Reasons Your Author Brand needs to go Mobile
June 3, 2013 – 9:25 am | No Comment
5 Reasons Your Author Brand needs to go Mobile

We came across this amazing report put out by Adobe from our friends at Sparksheet.  You will notice in the report some amazing finds directly related to mobile users on tablets versus that of a …

Watch the Fox & Friends First Video of Jeremy Kingsley
March 21, 2013 – 2:22 pm | No Comment
Watch the Fox & Friends First Video of Jeremy Kingsley

Watch the Jeremy Kingsley Fox & Friends First interview here: Inspired People Produce Results interview with Ainsley Earhardt

Book Marketing Basics with Best Uses for a High Profile Interview
March 8, 2013 – 1:08 pm | No Comment
Book Marketing Basics with Best Uses for a High Profile Interview

We typically start most of our author book marketing campaigns at least 4-5 months in advance of any book hitting the market.  In fact, in some cases we prefer even 6 months.  This ensures we …