Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: pr strategy

Watch the Fox & Friends First Video of Jeremy Kingsley
March 21, 2013 – 2:22 pm | No Comment
Watch the Fox & Friends First Video of Jeremy Kingsley

Watch the Jeremy Kingsley Fox & Friends First interview here: Inspired People Produce Results interview with Ainsley Earhardt

Book Marketing Basics with Best Uses for a High Profile Interview
March 8, 2013 – 1:08 pm | No Comment
Book Marketing Basics with Best Uses for a High Profile Interview

We typically start most of our author book marketing campaigns at least 4-5 months in advance of any book hitting the market.  In fact, in some cases we prefer even 6 months.  This ensures we …

Why Your Content is still King – grow your brand organically the right way!
January 24, 2013 – 2:12 pm | No Comment
Why Your Content is still King – grow your brand organically the right way!

(image from Bobby Rettew)
We work with clients of all types.  In the last week we signed on three new top level clients including one  whom has been on the bestseller list for 2 years …

Bankrate.com turns to expert source with Wise Money author Daniel Wildermuth
August 3, 2012 – 11:55 am | No Comment
Bankrate.com turns to expert source with Wise Money author Daniel Wildermuth

Bankrate.com is highly regarded in the finance world by many.  Our client, author of Wise Money, Daniel Wildermuth was used as an expert source for this writer.  We can know use this article as a …

Oprah’s Personal blog gives high marks to Devon Franklin
June 12, 2012 – 8:53 am | No Comment
Oprah’s Personal blog gives high marks to Devon Franklin

Landing into Oprah’s personal blog would be an accomplishment for any author.  However to be talked about with such respect and given such a compliment as was given is humbling for Devon Franklin.  Devon is …

The Importance of a Book Website for an Author
May 29, 2012 – 12:29 pm | One Comment
The Importance of a Book Website for an Author

Fresh Impact PR Group has been doing book websites for the last 5 years on a regular basis.  Our team has used them in various ways depending on the needs of the book marketing campaign …

The Importance of a Book Trailer
May 23, 2012 – 6:56 am | No Comment

Many times authors ask Fresh Impact PR Group what is the best way to sell books these days.  It really depends on the author, the book and the market they are going after.  The answer, …

The Renaissance of Independent Bookstores
February 14, 2012 – 8:34 am | No Comment
The Renaissance of Independent Bookstores

While the eBook market continues to surge so are the hyper-local bookstores in markets with established stores who are more than active in what they are doing.  Book buyers and readers today still want to …

Take UR Book Beyond the Reader
February 2, 2012 – 9:17 am | No Comment
Take UR Book Beyond the Reader

I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will.  Traditional bookstores will not go away but they will become …

Make UR writing sing like the Beatles
December 5, 2011 – 9:53 am | One Comment
Make UR writing sing like the Beatles

This is a guest post by Mike Loomis. Mike is a writer and Senior Team Leader with Vaughn Street. You can follow him on Twitter: @MikeLoomis
I’m no songwriter, but I remember when I first discovered …