Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: PR

Early Days of PR with Dick Clark
April 19, 2012 – 9:09 am | One Comment
Early Days of PR with Dick Clark

I was all of 22 years old in this photo, living and working as a publicist in NYC, when I had the great honor of working on a project with Dick Clark: P.K. McCary’s Black …

Henry Fernandez Website
March 20, 2012 – 2:40 pm | No Comment
Henry Fernandez Website

We designed the layout on the Faith, Family and Finances website to serve multiple purposes: give a product a web presence, utilize what we had from our client to capitalize on sales as well as …

Enhanced eBooks are Gaining Momentum
April 18, 2011 – 12:59 pm | 2 Comments
Enhanced eBooks are Gaining Momentum

With the launch of the iPad 2 and several other tablets sales of those technologies will continue to build publishing in many different circles and so will the medium to reach users.  Last week’s news …

Free PR
March 24, 2011 – 5:04 pm | No Comment
Free PR

Who’s not interested in free PR, especially in today’s economy?
I’m always on the look-out for a great bargain. Author and finance expert Matt Bell is too. More recently, he’s interested in helping newly engaged and …

Dual Publishing Format launches Bestseller for Matt Bell
March 21, 2011 – 11:18 am | No Comment
Dual Publishing Format launches Bestseller for Matt Bell

NavPress’ dual release of Money and Marriage in book and digital formats affirms reports from the American Association of Publishers that eBook sales are soaring. 
In Money and Marriage, Matt encourages couples to learn to use …

Dani Johnson on Oprah
February 17, 2011 – 9:22 am | No Comment
Dani Johnson on Oprah

Dani Johnson is appearing on the Oprah Winfrey Show today to discuss her adventure on ABC’s new reality show, Secret Millionaire premiering March 6.
Fresh Impact PR Group had the privilege of working with Dani Johnson …

Christian Science Monitor Seeks Expert Advice from Scott Spiewak on Borders Bankruptcy
February 16, 2011 – 5:15 pm | No Comment
Christian Science Monitor Seeks Expert Advice from Scott Spiewak on Borders Bankruptcy

It was announced today that Borders is officially filing for bankruptcy. The Christian Science Monitor spoke with Fresh Impact CEO Scott Spiewak to discuss what this means for the book industry. Read the story:
http://www.csmonitor.com/USA/2011/0216/Borders-bankruptcy-200-store-closings-point-to-the-rise-of-e-books

Surprised by Love
February 3, 2011 – 4:32 pm | No Comment
Surprised by Love

Properly Marketing and Promoting a Book via a Website
At Fresh Impact PR Group, we take a “whole” approach to Public Relations; not relying on only one PR service, i.e. booking interviews, but coordinating multiple PR …

Advice to be a Successful Author
January 24, 2011 – 4:27 pm | No Comment
Advice to be a Successful Author

We’re always looking for ways to help authors become successful so ultimately they sell more books and reach more audiences with their message. Below is some success strategies based on what we know to be …

Building Word of Mouth PR
January 10, 2011 – 5:09 pm | No Comment
Building Word of Mouth PR

There isn’t one author who doesn’t love greeting readers and signing copies of their new book.  After all, meeting readers face-to-face is the best way to build a brand and get folks to hear your …