While the eBook market continues to surge so are the hyper-local bookstores in markets with established stores who are more than active in what they are doing.  Book buyers and readers today still want to …

I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will.  Traditional bookstores will not go away but they will become …

With the launch of Idol last night it got me to thinking what if there was an American Idol of Publishing? We could partner with a major top 5 publisher with the thought in mind …

This is a guest post by Mike Loomis. Mike is a writer and Senior Team Leader with Vaughn Street. You can follow him on Twitter: @MikeLoomis
I’m no songwriter, but I remember when I first discovered …

Since the huge jump of sales from Black Friday Weekend along-side the recent dialogue from Digital Book World blog regarding Seth Godin I anticipate continued change in the publishing landscape.  The way we are promoting …

Tablet’s continue to hit the market and soar in sales.  Just yesterday Hachette Book Group announced that 21% of their sales are now digitally related.  What does this mean for authors and publishers as …

At Fresh Impact PR Group we are always looking for PR trends and new ways of book marketing in the present landscape.  Not an easy task these days.  I was always told, ‘a problem without …

The news a week ago about BAM to Fresh Impact PR Group was shocking.  On one hand locally I am always excited to see local business owners and retail space fill up.  There is nothing …

We have had the privilege and honor of sitting on a high level group of consultants for the past several years called Vaughn Street.  We have frequently teamed up with them on several projects over …

Recently our firm had the privilege of helping a Hollywood Executive by the name of DeVon Franklin with his book Produced by Faith.  DeVon has helped produce the likes of movies we have all heard …