Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: public relations

Using the Holiday #PR angles to Your Advantage
December 7, 2012 – 3:33 pm | No Comment
Using the Holiday #PR angles to Your Advantage

In today’s media landscape reporters and writers with high profile outlets are getting inundated with pitches on authors and books that you have to be extremely creative not to mention flexible with your personal pitches …

The Importance of a Book Trailer
May 23, 2012 – 6:56 am | No Comment

Many times authors ask Fresh Impact PR Group what is the best way to sell books these days.  It really depends on the author, the book and the market they are going after.  The answer, …

Insider Tips to Getting Publicity on a National TV Show
March 15, 2012 – 7:29 am | No Comment
Insider Tips to Getting Publicity on a National TV Show

We have done myriads of conference calls with clients from acquiring product placements to the all important 5-7 minutes of fame.  What does it really take to maximize that moment or get your foot in …

The Renaissance of Independent Bookstores
February 14, 2012 – 8:34 am | No Comment
The Renaissance of Independent Bookstores

While the eBook market continues to surge so are the hyper-local bookstores in markets with established stores who are more than active in what they are doing.  Book buyers and readers today still want to …

The Secrets to Selling 5 Million Copies – Behind the Bestseller Heaven is for Real
October 20, 2011 – 8:52 am | One Comment
The Secrets to Selling 5 Million Copies – Behind the Bestseller Heaven is for Real

We had the privilege of speaking with the literary agent behind the Heaven is for Real sensation that has been a run a way bestseller.  Joel Kneedler and I crossed paths about a decade ago …

Dr. Jay Kent Ferraro guest blogs on The Huffington Post
July 25, 2011 – 12:57 pm | No Comment
Dr. Jay Kent Ferraro guest blogs on The Huffington Post

Dr. Jay Kent Ferraro recently was asked based on the success of his new book ‘Surprised by Love’ to be a guest blogger on the renowned Huffington Post platform.  This online placement will reach 25 million …

Author Matt Bell gives advice to the Chicago Tribune
July 18, 2011 – 1:31 pm | No Comment
Author Matt Bell gives advice to the Chicago Tribune

Author Matt Bell was used as an expert source in an article for the Chicago Tribune which help readers decide best practices on ‘paying off your mortgage’.  A great way for local authors to expand …

The Message Bible hits Times Square
July 18, 2011 – 8:56 am | No Comment
The Message Bible hits Times Square

 Fresh Impact PR Group recently ran a story for client Nav Press and The 10th Anniversary Edition of The Message Bible in Times Square, New York.  The response to the release generated over 132 outlets …

Tulsa World features ‘Surprised by Love’
May 17, 2011 – 7:05 am | No Comment
Tulsa World features ‘Surprised by Love’

 
The much anticipated Surprised by Love memoir book was picked up locally in the Tulsa World with a full page article and photo shoot seen here:
http://www.tulsaworld.com/news/article.aspx?subjectid=18&articleid=20110514_18_A13_CUTLIN826408&archive=yes

Local Support for Book Promotion Still Important
May 16, 2011 – 11:30 am | No Comment
Local Support for Book Promotion Still Important

Local Support for Book Promotion Still Important – Surprised by Love Launches to Raves in Tulsa Market:
There is great debate about local bookstore signings and if they matter anymore given the news that the remaining …