Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: scott spiewak

AmyK Hutchen’s contributes to Entrepreneur.com
October 30, 2015 – 9:12 am | No Comment
AmyK Hutchen’s contributes to Entrepreneur.com

 
AmyK Hutchen’s the author of The Secrets Leaders Keep was asked to contribute on a monthly basis after our connecting her to another editor at this outlet.  We were thrilled to see the first article …

First Time Author Dr. Mark Sherwood lands 1800 Book’s Bought into Barnes and Noble
September 17, 2015 – 10:58 am | No Comment
First Time Author Dr. Mark Sherwood lands 1800 Book’s Bought into Barnes and Noble

Many times we end up working with author’s at every level, whether it be a first time author or a seasoned one, we know what it takes to move books and get recognized in media …

Citi Group launches Women’s Blog using our client Morag Barrett
April 9, 2014 – 10:17 am | No Comment
Citi Group launches Women’s Blog using our client Morag Barrett

Morag Barrett author of Cultivate – The Power of Winning Relationships was used in a new blog launched by Citi Group.  With Citi Group having millions of customers this was an influential blog to place …

Barnes and Noble CEO Resigns – Ecommerce Times talks to Fresh Impact PR Group
July 10, 2013 – 10:17 am | No Comment
Barnes and Noble CEO Resigns – Ecommerce Times talks to Fresh Impact PR Group

Helping reporters out with any need on a trending story is always a good way to develop rapport as well as increase a brand’s influence into new circles.  Fresh Impact PR Group had that opportunity …

5 Ways to Sell More Books than Oprah at any Level
February 26, 2013 – 3:06 pm | No Comment
5 Ways to Sell More Books than Oprah at any Level

Over the years we have had authors on Oprah’s program.  While Oprah may be the queen of television, it still takes a village to sell a lot of books.  In fact most recently, our client …

Why Your Content is still King – grow your brand organically the right way!
January 24, 2013 – 2:12 pm | No Comment
Why Your Content is still King – grow your brand organically the right way!

(image from Bobby Rettew)
We work with clients of all types.  In the last week we signed on three new top level clients including one  whom has been on the bestseller list for 2 years …

The Importance of a Book Trailer
May 23, 2012 – 6:56 am | No Comment

Many times authors ask Fresh Impact PR Group what is the best way to sell books these days.  It really depends on the author, the book and the market they are going after.  The answer, …

The Renaissance of Independent Bookstores
February 14, 2012 – 8:34 am | No Comment
The Renaissance of Independent Bookstores

While the eBook market continues to surge so are the hyper-local bookstores in markets with established stores who are more than active in what they are doing.  Book buyers and readers today still want to …

Fresh Impact PR Group makes Best Book Publicist on Twitter
January 4, 2012 – 10:16 am | No Comment
Fresh Impact PR Group makes Best Book Publicist on Twitter

Galley Cat is really becoming the blog spot for any book related happenings alongside a few other places.  Recently they ran a “Best Of” list’s for Book PR folks and we made the cut. …

The Nook takes on the Amazon Fire – Book Marketing in 2012
November 9, 2011 – 8:39 am | No Comment
The Nook takes on the Amazon Fire – Book Marketing in 2012

Tablet’s continue to hit the market and soar in sales.  Just yesterday Hachette Book Group announced that 21% of their sales are now digitally related.  What does this mean for authors and publishers as …