Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: social media campaigns

The Power of Getting a Launch Team Around your #Brand or #Book
August 28, 2014 – 11:18 am | No Comment
The Power of Getting a Launch Team Around your #Brand or #Book

With any launches for a new book or product launch for a brand we recommend having a crowd marketing team in place.  Most recently we helped a client do this in the non-profit arena around …

We found this article worth reading courtesy of @AMA _Marketing
July 30, 2014 – 7:23 pm | No Comment

Can a robust #Twitter following result in direct sales? http://t.co/HNsoNQDFmq #smm #marketing #sales #LeadGen #mktg pic.twitter.com/NBK32rf87s
— AMA (@AMA_Marketing) July 30, 2014

The article is on Page 12!

Why Tapping into Freelancer’s Works – hitting with TheStreet.com
April 9, 2014 – 10:22 am | No Comment
Why Tapping into Freelancer’s Works – hitting with TheStreet.com

We connected our client with a freelancer for this website.  The writer has now used our client Morag Barret on several occasions.  She is even now going to our client directly when needing quotes for …

How To Be A Guest on Piers Morgan New CNN Show:
January 17, 2011 – 4:55 am | One Comment
How To Be A Guest on Piers Morgan New CNN Show:

Piers Morgan’s new show on CNN debuts tonight and top name celebrities like Oprah and George Clooney will be joining him to try to help him beat Fox News in the ratings. How would you …

The Importance of Video Messaging Part 2
October 11, 2010 – 7:58 am | No Comment
The Importance of Video Messaging Part 2

Fresh Impact PR Group asked: Is there still a need to be met with brands going local on TV?   
Erik Ticen: Absolutely.  TV is far from being dead.  In fact the latest viewing studies show …

The Importance of Video Messaging – Part 1
October 4, 2010 – 2:11 pm | No Comment
The Importance of Video Messaging – Part 1

With all the discussion currently centered on video and its multifaceted use within the viral space, we thought it would be helpful to our readers to talk with our own expert to read what he …

The Power of a Presale Offer
August 16, 2010 – 2:14 pm | One Comment
The Power of a Presale Offer

A presale offer is bundling the sale of your book with other items of value to generate advanced sales of your soon-to-be-released product. The bundle package could include downloadable or hard-shipped products, audio coaching session, …

1 Million Percent Sales Increase for Tracey Armstrong’s Book
August 13, 2010 – 4:12 pm | No Comment
1 Million Percent Sales Increase for Tracey Armstrong’s Book

As a direct result of our Amazon bestseller campaign, Tracey Armstrong’s book, Followership, had a 1 million percent sales increase in one day placing on 5 Amazon Bestseller lists including #59 on the overall bestseller’s list and …

Promoting Ebooks
August 9, 2010 – 1:01 pm | No Comment
Promoting Ebooks

The topic of much discussion, Barnes and Noble, the nation’s largest book retailer, is up for sale. Possibly good news for independent book stores, the long term opportunity for any bricks-and-mortar store’s survival is internet …

Using Remnant Ad Space to Promote Your Brand
August 2, 2010 – 10:21 am | 2 Comments
Using Remnant Ad Space to Promote Your Brand

With any book push into the marketplace, making the best use of dollars spent these days can take some extensive collaboration.  It also takes finding out what the left arm is doing, so the right …