Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: social media campaigns

The #1 Book Sales Channel Made Affordable
July 19, 2010 – 1:01 pm | No Comment
The #1 Book Sales Channel Made Affordable

There is no doubt that a rush occurs when something rewarding happens in life.  The same could be said for promoting a book.  When you pour your blood, sweat, and tears into the making of a …

Using ‘Cloaked PR’ to sell your Personal Brand:
June 21, 2010 – 2:21 pm | No Comment
Using ‘Cloaked PR’ to sell your Personal Brand:

It always amazes me when I hear authors say what they will and won’t do to sell their books. I had an author say to me, “I will only do high-profile interviews; that is all …

Best Practices for Making the Headlines
June 14, 2010 – 12:49 pm | One Comment
Best Practices for Making the Headlines

Most national shows like Larry King receive 100 plus books in a given week, if not more.  Do producers go through each one? They don’t have the time. They read the headlines from that morning …

5 Reasons Why Most Digital Books will Fail and So Will Their Authors
June 7, 2010 – 3:21 pm | No Comment
5 Reasons Why Most Digital Books will Fail and So Will Their Authors

There is a lot of buzz today centered on digital publishing:  whether it be a Seth Godin blog circulating about the magazine world, book publishers racing to get their back- listed titles converted to digital …

“Vanity” Press Goes Digital
June 3, 2010 – 5:36 pm | No Comment
“Vanity” Press Goes Digital

 “Vanity” Press Goes Digital:
With all the talk of publishers convert their back listed titles to e-book formats there a ton of conversations circulating around about what to do and when.  Truth of the matter is …

The Buzz on Google Books
June 3, 2010 – 11:40 am | No Comment
The Buzz on Google Books

The Buzz on Google Books:
As always, Book Expo America 2010 was a great time to reconnect with book industry professionals from across the board. 
Google was present at this year’s show. In many of our book …

Taking Author Sales to the Next Level: Book Marketing in a Cluttered Landscape
May 24, 2010 – 7:26 am | No Comment
Taking Author Sales to the Next Level: Book Marketing in a Cluttered Landscape

Over the past several years with all the changes to the book industry we have been offering more and more comprehensive publishing campaigns for authors.  More specifically, just booking interviews these days as a stand-alone …

What Every Author Wants to Know About the Amazon Bestseller List:
May 17, 2010 – 10:59 am | No Comment

Placing on Amazon Bestseller’s list can do many things for an author:  

Bring clout and cache in the industry
Allow the sales team to get the book in more places; brick and mortar stock can be influenced …

Best Advice from Leading Publisher Penguin Putnam on Getting Published: Part 2
May 13, 2010 – 11:23 am | No Comment
Best Advice from Leading Publisher Penguin Putnam on Getting Published: Part 2

Fresh Impact PR Group: How many manuscripts a year do you receive, and from that, how many do you publish? What can an author do to “set themselves apart”?
William Bauers: Honestly, I don’t know. A …

Best Advice from Leading Publisher Penguin Putnam: Part 1
May 10, 2010 – 11:34 am | No Comment
Best Advice from Leading Publisher Penguin Putnam: Part 1

Penguin Putnam, one of the largest publishers in the world with more national best-selling books than anyone in the business, repeatedly publishes titles that top many of the bestseller lists in a variety of categories. …