Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: social media

100 Influential Books Every Communication Major Must Read
March 28, 2014 – 11:55 am | No Comment
100 Influential Books Every Communication Major Must Read

Our client, Paul M. Rand, Chief Digital Officer of Ketchum, and CEO of The Zocolo Group was selected as one of the Top 100 Influential books to read from Masters in Communication.  Paul’s book …

CNBC’s Closing Bell Interviews Paul M. Rand author of Highly Recommended
December 5, 2013 – 8:53 am | No Comment
CNBC’s Closing Bell Interviews Paul M. Rand author of Highly Recommended

CNBC has tremendous viewer loyalty and carries a lot of cache’ in the media space.  Landing a client on the show took extreme patience and persistence having courted the producer for 5 months!
Our client, Paul …

How To Be A Guest on Piers Morgan New CNN Show:
January 17, 2011 – 4:55 am | One Comment
How To Be A Guest on Piers Morgan New CNN Show:

Piers Morgan’s new show on CNN debuts tonight and top name celebrities like Oprah and George Clooney will be joining him to try to help him beat Fox News in the ratings. How would you …

Google eBookstore Live
December 6, 2010 – 2:40 pm | No Comment
Google eBookstore Live

News today was widespread on the shift Google made from formerly being called Google Editions to Google eBooks.  This will be a definite shot in the arm for the publishing industry as a whole.  It …

The PR Myth of Cyber Monday:
November 29, 2010 – 4:13 pm | No Comment
The PR Myth of Cyber Monday:

If you sell product and haven’t taken advantage of Cyber Monday online, you may have already missed the boat; it’s estimated that 70 million Americans will be shopping online today. We have talked before about …

The Importance of Video Messaging – Part 1
October 4, 2010 – 2:11 pm | No Comment
The Importance of Video Messaging – Part 1

With all the discussion currently centered on video and its multifaceted use within the viral space, we thought it would be helpful to our readers to talk with our own expert to read what he …

Handling PR Responses in Social Media Forums
September 30, 2010 – 9:30 am | No Comment
Handling PR Responses in Social Media Forums

Some PR blogs I read are worth reposting. This is one of them. It boldly demonstrates the shortcomings of trying to handle all PR issues, crisis, and management in public social media forums like Twitter. …

E-Reader devices versus Trade Books
September 13, 2010 – 1:25 pm | 6 Comments
E-Reader devices versus Trade Books

I admit it. I’m not an e-reader user. I still read books traditionally; I enjoy reading late at night in bed when the house is quiet with an actual book in my hands. True, many …

Traditional media vs. social media: how traditional networks find guests online
September 9, 2010 – 10:18 am | No Comment
Traditional media vs. social media: how traditional networks find guests online

A friend of mine is a producer at a major national television network. I wish I could tell you which one, but I promised them anonymity. (Many times corporate policy forbids producers consenting to interviews; …

Seth Godin Vows to Never Publish Traditionally Again
August 23, 2010 – 7:33 am | 4 Comments
Seth Godin Vows to Never Publish Traditionally Again

According to our book friends at GalleyCat, Seth Godin doesn’t see fit to use a publishing system from 1907 to sell his books, nudging people to a store they don’t usually visit, to buy something …