Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Tags

Articles tagged with: social networking

What Are Other’s Saying about Your Brand?
May 29, 2013 – 3:26 pm | No Comment

As the digital media space continues to explode with new methods it is becoming more and more important with any brand to begin to monitor what others are saying about your brand.  When talking with …

How To Be A Guest on Piers Morgan New CNN Show:
January 17, 2011 – 4:55 am | One Comment
How To Be A Guest on Piers Morgan New CNN Show:

Piers Morgan’s new show on CNN debuts tonight and top name celebrities like Oprah and George Clooney will be joining him to try to help him beat Fox News in the ratings. How would you …

The PR Myth of Cyber Monday:
November 29, 2010 – 4:13 pm | No Comment
The PR Myth of Cyber Monday:

If you sell product and haven’t taken advantage of Cyber Monday online, you may have already missed the boat; it’s estimated that 70 million Americans will be shopping online today. We have talked before about …

The Importance of Video Messaging – Part 1
October 4, 2010 – 2:11 pm | No Comment
The Importance of Video Messaging – Part 1

With all the discussion currently centered on video and its multifaceted use within the viral space, we thought it would be helpful to our readers to talk with our own expert to read what he …

Giving Reporters What They Want and Need to Produce RESULTS:
September 20, 2010 – 3:26 pm | No Comment
Giving Reporters What They Want and Need to Produce RESULTS:

Reporters, more often than not, work off trends, breaking news stories and tight deadlines where turnaround time is quintessential. Reporters love and appreciate when you can offer them insightful, timely feedback and deliver an expert …

The Power of a Presale Offer
August 16, 2010 – 2:14 pm | One Comment
The Power of a Presale Offer

A presale offer is bundling the sale of your book with other items of value to generate advanced sales of your soon-to-be-released product. The bundle package could include downloadable or hard-shipped products, audio coaching session, …

1 Million Percent Sales Increase for Tracey Armstrong’s Book
August 13, 2010 – 4:12 pm | No Comment
1 Million Percent Sales Increase for Tracey Armstrong’s Book

As a direct result of our Amazon bestseller campaign, Tracey Armstrong’s book, Followership, had a 1 million percent sales increase in one day placing on 5 Amazon Bestseller lists including #59 on the overall bestseller’s list and …

Promoting Ebooks
August 9, 2010 – 1:01 pm | No Comment
Promoting Ebooks

The topic of much discussion, Barnes and Noble, the nation’s largest book retailer, is up for sale. Possibly good news for independent book stores, the long term opportunity for any bricks-and-mortar store’s survival is internet …

Amazon as a Top Book Marketing Tool
July 26, 2010 – 12:53 pm | 2 Comments
Amazon as a Top Book Marketing Tool

Today our client witnessed a 1 million percent sales increase in his book, Followership, with Fresh Impact PR Group’s Amazon Bestseller Strategy. Originally ranked at 684,349 on Amazon, Followership began moving up the ranks this …

Writing Online Press Releases that Get Noticed
July 22, 2010 – 12:26 pm | No Comment
Writing Online Press Releases that Get Noticed

I read a press release written by a colleague who asked if we would submit their story for them over the newswire. The release was missing quite a few key ingredients and was formatted “old-school” …