Fresh Impact PR Group

"If you want the most dynamic PR for your book. Look no further than Fresh Impact PR Group! They defy traditional standards and deliver the impact like no other firm in the book industry!"
Devon Franklin – VP of Production at Sony Pictures author of Produced by Faith

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Impact 2.0 Blog - Insider PR Tips & Beyond »

Why the Power of Local Media Still Works for any Author or Brand!
April 10, 2014 – 8:51 am | No Comment

static.squarespace.comWith all the hype surrounding social media local media in an author’s home town still warrants attention(Click to Tweet)

Local Buffalo, NY author Carol McLeod was releasing her 4th book called No More OrdinaryFresh Impact PR Group has always taken the stance of having a holistic approach to launching a book.  Why?  Because just printing a book and hoping it sells doesn’t do you any good.  Spending 4 years putting your book together with no platform or followers will not help you sell books.  You have to think about your book beyond the publishing date.  In fact, you have to think about your book 6 months before the publishing date and 4 years after that.

We have spent a good amount of time helping Carol with many of her projects.  So we understood her brand, her heart for where she wants to be and helped develop all the needed moving parts for her campaign.  This included an Amazon Bestseller Strategy.  This strategy served it’s purpose by grabbing 4 bestseller categories making the book topical for reporters and producers.

The result was beneficial.  Carol landed ‘AM Buffalo’ and received a phone call from a local bookstore to come in and do a signing the weekend before Easter.  In addition, she built rapport with the show who has already invited her back for future needs on the show.

What win can we help you create in your book launch or author brand?

 

7 Ways to Find Your #Writing Voice
February 12, 2014 – 12:25 pm | No Comment
7 Ways to Find Your #Writing Voice

We have our colleague Mike Loomis guest blogging today.  Mike and I over the last year have taken several consulting trips together.  All of which were a ton of fun.  One of the topics that …

Cross-Device Communications, Sales and Book Marketing…A Piece of Cake
January 16, 2014 – 9:59 am | No Comment
Cross-Device Communications, Sales and Book Marketing…A Piece of Cake

We have the honor today of hearing from our trusted friend and colleague, Holt Vaughn from The EastCo Group.  Holt is more than an expert and has myriads of client roster’s that will dazzle you.  …

5 Ways to Sell More Books in 2014
January 10, 2014 – 9:23 am | No Comment
5 Ways to Sell More Books in 2014

Well, book publishing survived another year.  Are you surprised?  I am not.  Having a book published is still considered the 21st Century business card, according to Fast Company.  But book selling has become quite the …

Traditional Publishing versus Indie Publishing
November 20, 2013 – 8:20 am | 2 Comments
Traditional Publishing versus Indie Publishing

Many times we often get asked through our brand development work how to best use a book to a brands advantage.  As many of you know books are still being referenced as the 21st Century …

Giving National Producers What They Want to Land Top Level Publicity
October 25, 2013 – 9:41 am | 2 Comments
Giving National Producers What They Want to Land Top Level Publicity

Building rapport with producers at National Broadcast outlets takes time and patience.  Most recently I had the opportunity to garner such a relationship with Dawn Stackhouse of MSNBC’s ‘Your Business’.  It took me several months …

How to become the most talked about, recommended and chosen…
June 27, 2013 – 10:56 am | No Comment
How to become the most talked about, recommended and chosen…

 
 
We have a guest blog today from Joshua Hammond.   Joshua Hammond is a VP, director of marketing and new business development at Zócalo Group. Zócalo Group is an award-winning word-of-mouth, social and digital marketing agency …

Barnes and Noble getting out of the Tablet Business
June 26, 2013 – 9:05 am | One Comment
Barnes and Noble getting out of the Tablet Business

News today everywhere in the book publishing business is talking about the decline of Barnes and Noble Booksellers and them getting out of the tablet business.  There are plenty of angles to talk about …

Book Publicity Basics to Grow your Following and Gain Sales
June 11, 2013 – 1:32 pm | No Comment
Book Publicity Basics to Grow your Following and Gain Sales

Have you ever heard the phrase, “it takes a small village to raise a child”.  The same could be said of selling books these days.  It takes a small army or a well thought out …

Speaking Sells Books in the Education Market – by Josh Shipp, Founder of Speaker University
June 6, 2013 – 7:23 am | No Comment
Speaking Sells Books in the Education Market – by Josh Shipp, Founder of Speaker University

What do John Milton, Fried Twinkies and you have in common?  More than perhaps you’d think.
We have the honor today of having a guest blog from our new friend Josh Shipp.  Josh is the founder …

5 Reasons Your Author Brand needs to go Mobile
June 3, 2013 – 9:25 am | No Comment
5 Reasons Your Author Brand needs to go Mobile

We came across this amazing report put out by Adobe from our friends at Sparksheet.  You will notice in the report some amazing finds directly related to mobile users on tablets versus that of a …