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"If you want the most dynamic PR for your book. Look no further than Fresh Impact PR Group! They defy traditional standards and deliver the impact like no other firm in the book industry!"
Devon Franklin – VP of Production at Sony Pictures author of Produced by Faith
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Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.
Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.
Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.
Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.
Can you communicate your message in 30 seconds or less? Are people responding to your message?
Many times we funnel questions from authors in various genre’s. But all too often questions arise about return on investment, especially in this volatile book market. Some authors like to pencil out what they pay for publicity services versus books sold. And while on paper that might be nice in the real world that is tough. Even though it has become painstakingly difficult to predict book sales some old school book marketing tactics still work.
With fewer retailers taking author events unless you have a high level ‘A’ list author there are ways around that. If a book is in any retailers system go in and ask to sign any books they have on hand. Many times, the store will place a sticker on the book to help let buyers now the book is signed by the author. This does a few things for both the author and the store. Number one, it equips that particular store to better direct buyers with hand to hand selling because they met the author. Two, it helps the author see all the books being sold in the store and gives them a reality check.
Some times it is about the bigger picture of where the author is going than it is selling books. (TWEET THIS) Or in some cases it can be combination of both. While our goal is always about selling books you have to walk through the doors open before you in order to get to the end goal. Sometimes it takes time to get there. In this case mentioned above, we helped place Inspired People Produce Results in Hudson Booksellers Group in 60 airport locations which for the author’s audience group is a homerun.
If you are an independent author, give-a-way free signed copies online to build your audience group. Go to book festivals over the summer and do what you have to gain readers and followers.
Ask yourself, what have I done in the last month to give my readers something of value?
Hello Followers we are glad you have continued to read our blogs. We care about what you have to say and the time you take to read this blog. That is why we are taking …
Over a year and half ago our family moved from the West Coast back to where we grew up in the New England area. It was more than a task moving our family and business …
Fresh Impact PR Group loves coaching about all things publishing and book marketing. Many times authors will call us from all over the world needing helping taking their messages to the next level and need …
We typically start most of our author book marketing campaigns at least 4-5 months in advance of any book hitting the market. In fact, in some cases we prefer even 6 months. This ensures we …
Over the years we have had authors on Oprah’s program. While Oprah may be the queen of television, it still takes a village to sell a lot of books. In fact most recently, our client …
(image from Bobby Rettew)
We work with clients of all types. In the last week we signed on three new top level clients including one whom has been on the bestseller list for 2 years …
As I reflect on the year as many of us do this time of season trends all around the publishing and book marketing landscape continue to change. The best way to handle this in all …
In today’s media landscape reporters and writers with high profile outlets are getting inundated with pitches on authors and books that you have to be extremely creative not to mention flexible with your personal pitches …
For years, publishers have been scrambling to keep up with the technology push that is ever- evolving. I get roughly one call a month from an author saying, “can you help our book sell more …
When using book marketing tactics an author should use every tool possible to do so. From Twitter marketing tips for authors to book trailer videos. We like to incorporate book websites for authors as a …
Author Jeremy Kingsley had a Amazon Bestseller Campaign with us over a one week period. We strategically used our sales during a critical time period on our overall book marketing campaign which has proven to …
Over the last three years we have been building mirco-book websites for authors. They have really proved a point in beating out traditional press kits and served as creating space for authors online. Marilyn Hickey …
