Fresh Impact PR Group

"If you want the most dynamic PR for your book. Look no further than Fresh Impact PR Group! They defy traditional standards and deliver the impact like no other firm in the book industry!"
Devon Franklin – VP of Production at Sony Pictures author of Produced by Faith

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Impact 2.0 Blog - Insider PR Tips & Beyond »

5 Reason’s Doing a Book Tour Still Matter For any Author
July 23, 2014 – 9:11 am | No Comment

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As many of you know we spent 12 years in the Seattle area, so we still have a heart for the Seahawks.  Recently the #12Tour has made the rounds in the Northwest.  I had to ask myself, why are they doing a #12Tour…why does anyone tour?  In the case of the Seahawks they did it to build fan support and it has worked as regular season tickets sales have skyrocketed…winning the Superbowl helped that cause too.

 

That is still the case for authors of any platform size. We believe a resurgence of small Mom & Pop stores are coming back for this very reason.  Hand to hand selling is still a need.

 

 

 

  1. No matter how large or small your platform is get on the road and become known by being known.  Get in front of people as much as you can and connect with them.
  2. Connecting in person still matters.
  3. Putting a face to the name of a brand makes a difference and being a ‘touchable’ brand matters too. (CLICK TO TWEET)
  4. It will give you a real pulse on where you are as an author.  Hit up the street fairs and book festivals as a hyper-local move.  People love that in the summer anyway.  It will give you an opportunity to grow your social network at the very least.
  5. Yes, the way touring has changed but it still makes a difference.  You just have to be creative.  We can help with that…it’s what we do!  For example, we use Hudson Booksellers now since many of our clients travel anyway.  We have them stop in at all stores and sign books.

When was the first time or last time you met an author in person?  Did that mean anything to you?

 

 

The Difference Between Branding and Having a Tagline
July 22, 2014 – 12:06 pm | No Comment
The Difference Between Branding and Having a Tagline

Recently I was awarded the opportunity to conduct a brand strategy session in person for a prospective client.  Since that time, we have been working through the process of what that looks like in real …

The Power of a #Brand Video for Getting Your Message Out
June 30, 2014 – 9:47 am | No Comment
The Power of a #Brand Video for Getting Your Message Out

Last week we had the privilege of helping a client with their brand video.  Any time we are launching a new website or building a new brand message we love doing it with a …

Why the Power of Local Media Still Works for any Author or Brand!
April 10, 2014 – 8:51 am | No Comment
Why the Power of Local Media Still Works for any Author or Brand!

With all the hype surrounding social media local media in an author’s home town still warrants attention(Click to Tweet)
Local Buffalo, NY author Carol McLeod was releasing her 4th book called No More Ordinary.  Fresh Impact …

7 Ways to Find Your #Writing Voice
February 12, 2014 – 12:25 pm | No Comment
7 Ways to Find Your #Writing Voice

We have our colleague Mike Loomis guest blogging today.  Mike and I over the last year have taken several consulting trips together.  All of which were a ton of fun.  One of the topics that …

Cross-Device Communications, Sales and Book Marketing…A Piece of Cake
January 16, 2014 – 9:59 am | No Comment
Cross-Device Communications, Sales and Book Marketing…A Piece of Cake

We have the honor today of hearing from our trusted friend and colleague, Holt Vaughn from The EastCo Group.  Holt is more than an expert and has myriads of client roster’s that will dazzle you.  …

5 Ways to Sell More Books in 2014
January 10, 2014 – 9:23 am | No Comment
5 Ways to Sell More Books in 2014

Well, book publishing survived another year.  Are you surprised?  I am not.  Having a book published is still considered the 21st Century business card, according to Fast Company.  But book selling has become quite the …

Traditional Publishing versus Indie Publishing
November 20, 2013 – 8:20 am | 2 Comments
Traditional Publishing versus Indie Publishing

Many times we often get asked through our brand development work how to best use a book to a brands advantage.  As many of you know books are still being referenced as the 21st Century …

Giving National Producers What They Want to Land Top Level Publicity
October 25, 2013 – 9:41 am | 2 Comments
Giving National Producers What They Want to Land Top Level Publicity

Building rapport with producers at National Broadcast outlets takes time and patience.  Most recently I had the opportunity to garner such a relationship with Dawn Stackhouse of MSNBC’s ‘Your Business’.  It took me several months …

How to become the most talked about, recommended and chosen…
June 27, 2013 – 10:56 am | No Comment
How to become the most talked about, recommended and chosen…

 
 
We have a guest blog today from Joshua Hammond.   Joshua Hammond is a VP, director of marketing and new business development at Zócalo Group. Zócalo Group is an award-winning word-of-mouth, social and digital marketing agency …

Barnes and Noble getting out of the Tablet Business
June 26, 2013 – 9:05 am | One Comment
Barnes and Noble getting out of the Tablet Business

News today everywhere in the book publishing business is talking about the decline of Barnes and Noble Booksellers and them getting out of the tablet business.  There are plenty of angles to talk about …