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A great story was written in the Wall Street Journal on the next wave of publishing being enhanced eBooks. It is well worth watching the video in the article as well after the jump. Ironically we have been saying this for the past 9 months and even sooner.
That is why we formed an exclusive partnership with Vook as a consulting team to help authors take their brand platforms to another level beyond just an eBook. To me the handwriting is on the wall with the mobile market rapidly expanding in so many areas. The trip I took last week into New York City literally every individual was walking around with some kind of mobile device. Whether it be an iPad, phone or another handheld device, tablet sales are still soaring and more and more video is being played before anything else. It is just a matter of time before enhanced eBooks replace the traditional eBook simply from the fact that you can share content, video and audio directly from the book to anyone. Should be interesting to watch this trend and continue to stay on the tip of the spear or you will be surpassed. It really is quite an experience to read content, watch video from an author, listen to them speak all from one page of the book and on top of that be able to share it to your social networks instantly.
Have you ever experienced an Enhanced eBook before? What did you think?
With the launch of Idol last night it got me to thinking what if there was an American Idol of Publishing? We could partner with a major top 5 publisher with the thought in mind …
Getting face to face time with bloggers is always important for book marketing as well as book publicity. It helps you get to the top of any slush pile which never hurts. Yesterday I had …
Publishing continues to ever evolve and shift. We had a marketing meeting this past week with Nav Press discussing their future plans which I enjoyed.
During my visit I was made aware of a fascinating video …
This is a guest post by Mike Loomis. Mike is a writer and Senior Team Leader with Vaughn Street. You can follow him on Twitter: @MikeLoomis
I’m no songwriter, but I remember when I first discovered …
Since the huge jump of sales from Black Friday Weekend along-side the recent dialogue from Digital Book World blog regarding Seth Godin I anticipate continued change in the publishing landscape. The way we are promoting …
Recently our consulting partner Vaughn Street had some time to catch up with DeVon Franklin our client. It is well worth your time to listen to interview and their talk about Devon and his current …
Tablet’s continue to hit the market and soar in sales. Just yesterday Hachette Book Group announced that 21% of their sales are now digitally related. What does this mean for authors and publishers as …
At Fresh Impact PR Group we are always looking for PR trends and new ways of book marketing in the present landscape. Not an easy task these days. I was always told, ‘a problem without …
The news a week ago about BAM to Fresh Impact PR Group was shocking. On one hand locally I am always excited to see local business owners and retail space fill up. There is nothing …
We had the privilege of speaking with the literary agent behind the Heaven is for Real sensation that has been a run a way bestseller. Joel Kneedler and I crossed paths about a decade ago …