Fresh Impact PR Group

"If you want the most dynamic PR for your book. Look no further than Fresh Impact PR Group! They defy traditional standards and deliver the impact like no other firm in the book industry!"
Devon Franklin – VP of Production at Sony Pictures author of Produced by Faith

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Impact 2.0 Blog - Insider PR Tips & Beyond »

Best Practices for Launching a New Brand
October 23, 2014 – 12:22 pm | No Comment

 

Screen Shot 2014-10-23 at 1.59.07 PM

We have been working with Mark and Lauren Greutman for several months on helping them build their new brand.  Lauren has had tremendous success as well as Mark in their various fields.  But the growth of their existing blog meant they could focus on building their dream.  We helped them to do this by identifying their brand.  Distinguishing some brand attributes and agreeing to what makes them special.

We did this through hard work and long discovery process that we have developed.  Knowing what questions to ask to yield the right answers. In the end we landed on a tagline, new logo and consulted with our web team in helping them go LIVE.  Their success has already surpassed our expectations getting voted #1 podcast this week on iTunes.  This is the beginning of our work together but having taken to the time to lay the ground work now we can continue building.  During launch week Lauren and Mark (on their own) did a Twitter Party and trended right below NBC’s The Voice in reaching 10 million that night!  Flat out amazing.

Do you know your brand? Do you know what distinguishes you from the market? What about your competitive advantage?  Would love to chat with you about it and offer some insights.

 

The Power of Getting a Launch Team Around your #Brand or #Book
August 28, 2014 – 11:18 am | 2 Comments
The Power of Getting a Launch Team Around your #Brand or #Book

With any launches for a new book or product launch for a brand we recommend having a crowd marketing team in place.  Most recently we helped a client do this in the non-profit arena around …

We found this article worth reading courtesy of @AMA _Marketing
July 30, 2014 – 7:23 pm | No Comment

Can a robust #Twitter following result in direct sales? http://t.co/HNsoNQDFmq #smm #marketing #sales #LeadGen #mktg pic.twitter.com/NBK32rf87s
— AMA (@AMA_Marketing) July 30, 2014

The article is on Page 12!

5 Reason’s Doing a Book Tour Still Matter For any Author
July 23, 2014 – 9:11 am | No Comment
5 Reason’s Doing a Book Tour Still Matter For any Author

As many of you know we spent 12 years in the Seattle area, so we still have a heart for the Seahawks.  Recently the #12Tour has made the rounds in the Northwest.  I had to …

The Difference Between Branding and Having a Tagline
July 22, 2014 – 12:06 pm | No Comment
The Difference Between Branding and Having a Tagline

Recently I was awarded the opportunity to conduct a brand strategy session in person for a prospective client.  Since that time, we have been working through the process of what that looks like in real …

The Power of a #Brand Video for Getting Your Message Out
June 30, 2014 – 9:47 am | No Comment
The Power of a #Brand Video for Getting Your Message Out

Last week we had the privilege of helping a client with their brand video.  Any time we are launching a new website or building a new brand message we love doing it with a …

Why the Power of Local Media Still Works for any Author or Brand!
April 10, 2014 – 8:51 am | No Comment
Why the Power of Local Media Still Works for any Author or Brand!

With all the hype surrounding social media local media in an author’s home town still warrants attention(Click to Tweet)
Local Buffalo, NY author Carol McLeod was releasing her 4th book called No More Ordinary.  Fresh Impact …

7 Ways to Find Your #Writing Voice
February 12, 2014 – 12:25 pm | No Comment
7 Ways to Find Your #Writing Voice

We have our colleague Mike Loomis guest blogging today.  Mike and I over the last year have taken several consulting trips together.  All of which were a ton of fun.  One of the topics that …

Cross-Device Communications, Sales and Book Marketing…A Piece of Cake
January 16, 2014 – 9:59 am | No Comment
Cross-Device Communications, Sales and Book Marketing…A Piece of Cake

We have the honor today of hearing from our trusted friend and colleague, Holt Vaughn from The EastCo Group.  Holt is more than an expert and has myriads of client roster’s that will dazzle you.  …

5 Ways to Sell More Books in 2014
January 10, 2014 – 9:23 am | No Comment
5 Ways to Sell More Books in 2014

Well, book publishing survived another year.  Are you surprised?  I am not.  Having a book published is still considered the 21st Century business card, according to Fast Company.  But book selling has become quite the …

Traditional Publishing versus Indie Publishing
November 20, 2013 – 8:20 am | 2 Comments
Traditional Publishing versus Indie Publishing

Many times we often get asked through our brand development work how to best use a book to a brands advantage.  As many of you know books are still being referenced as the 21st Century …