Fresh Impact PR Group

"If you want the most dynamic PR for your book. Look no further than Fresh Impact PR Group! They defy traditional standards and deliver the impact like no other firm in the book industry!"
Devon Franklin – VP of Production at Sony Pictures author of Produced by Faith

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Impact 2.0 Blog - Insider PR Tips & Beyond »

Making the Most of a National Media Interview
March 2, 2015 – 11:37 am | No Comment

Screen Shot 2015-03-02 at 7.55.39 AMRecently I had the opportunity of booking a client on MSNBC’s Your Business show which airs on Sunday’s.  The author of Exceptionalize It!, Lior Arussy and I met with the producer as well as senior producer in the green room.  Additionally we had a chance to meet the other guest’s and the host JJ Ramberg.

Having this opportunity for our client we wanted to make the most of all we could.  Escorting the author to the interview helped.  We were able to acquire pictures for cross promoting as well as connect with show on a deeper level.

By accompanying the author we were able to learn first hand what the producer looks for on a program.  We also asked her how many pitches she get’s on a daily basis.  She was willing to share with us that 50 emails come to her per hour on her 10 hour work day.  So roughly 500 pitches a day meaning 2,500 pitches a week.  Her team sits and has pitch meetings going over all the pitches this producer weed’s out ahead of time.  The relationship we were able to build over the last year helped our email get read.  The tip she did mention which perhaps you didn’t know was she told us she only reads the Subject Header of the email.  If she doesn’t like it, it doesn’t make sense or it won’t work it, she automatically delete’s the email and doesn’t read it!

Additionally, Lior and I were able to watch the first taped guest’s and we offered LIVE comments to each other how they were communicating their message to the audience.  Both other guest’s used were making on-camera mistakes.  One, kept using filler words.  And while she spoke well, when she did speak, her sounds bites could have been stronger giving a better viewer experience.  We mentioned this to Lior.  Another guest, kept closing his eye’s when communicating.  So while he too, had good sound bites with his eye’s continuing to close it was another disconnect for the viewer.  You can watch in Lior’s interview, he used no filler words and connected in a more personal way with the viewer’s watching…providing a better interview.  Lior and I talked after each segment before ours to nail our segment.  I believe Lior did so.

So think again, before sending the all important pitch to land a national show….better yet, let us help you.  Send us your pitch today and we can help make it stand out above the other 2,400 emails this producer reads in a week. 

 

What is a Brand? Why authors would sell more books by using a Brand
February 13, 2015 – 2:13 pm | No Comment
What is a Brand? Why authors would sell more books by using a Brand

What is a Brand?
Recently, we have been helping more organizations with brand alignment, author brand’s and roll out strategies of each.  We love working on teams and utlizing the stregnth of a team to launch …

Fallout from the #EricGarner Chokehold Case Grips the Nation
December 5, 2014 – 10:38 am | No Comment
Fallout from the #EricGarner Chokehold Case Grips the Nation

Leslie Haskin’s is a known National face to the media being a former WTC survivor with quite a story.  Her book’s have landed her on the New York Times Bestseller List’s and many interviews.   Long …

5 Things you need to Produce a Bestselling Book in todays market
November 20, 2014 – 1:42 pm | No Comment
5 Things you need to Produce a Bestselling Book in todays market

Books still work as bridge builders and lead generator’s for businesses and authors.  Having a bestselling book still matters in the minds of many readers and does create space in the market.  It also creates credibility in …

The Holy Grail of Publicity – Getting on a National TV Show during the Holidays
November 17, 2014 – 1:25 pm | No Comment
The Holy Grail of Publicity – Getting on a National TV Show during the Holidays

Producers at top major morning shows are always looking for topical evergreen story idea’s they know their viewers are looking to capitalize on approaching the holidays.  Black Friday deals, Holiday savings, Making the Holiday’s less …

Best Practices for Launching a New Brand
October 23, 2014 – 12:22 pm | No Comment
Best Practices for Launching a New Brand

 

We have been working with Mark and Lauren Greutman for several months on helping them build their new brand.  Lauren has had tremendous success as well as Mark in their various fields.  But the growth of their …

The Power of Getting a Launch Team Around your #Brand or #Book
August 28, 2014 – 11:18 am | 2 Comments
The Power of Getting a Launch Team Around your #Brand or #Book

With any launches for a new book or product launch for a brand we recommend having a crowd marketing team in place.  Most recently we helped a client do this in the non-profit arena around …

We found this article worth reading courtesy of @AMA _Marketing
July 30, 2014 – 7:23 pm | No Comment

Can a robust #Twitter following result in direct sales? http://t.co/HNsoNQDFmq #smm #marketing #sales #LeadGen #mktg pic.twitter.com/NBK32rf87s
— AMA (@AMA_Marketing) July 30, 2014

The article is on Page 12!

5 Reason’s Doing a Book Tour Still Matter For any Author
July 23, 2014 – 9:11 am | No Comment
5 Reason’s Doing a Book Tour Still Matter For any Author

As many of you know we spent 12 years in the Seattle area, so we still have a heart for the Seahawks.  Recently the #12Tour has made the rounds in the Northwest.  I had to …

The Difference Between Branding and Having a Tagline
July 22, 2014 – 12:06 pm | No Comment
The Difference Between Branding and Having a Tagline

Recently I was awarded the opportunity to conduct a brand strategy session in person for a prospective client.  Since that time, we have been working through the process of what that looks like in real …

The Power of a #Brand Video for Getting Your Message Out
June 30, 2014 – 9:47 am | No Comment
The Power of a #Brand Video for Getting Your Message Out

Last week we had the privilege of helping a client with their brand video.  Any time we are launching a new website or building a new brand message we love doing it with a …