Fresh Impact PR Group

In the last two months, we've had two authors appear on Amazon's "Movers and Shakers" list, as well as, other Amazon bestseller lists: one client seeing a 364,000% sales increase, the other client seeing a 70,000% sales increase.

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Impact 2.0 Blog - Insider PR Tips & Beyond »

Link Building for Search Engine Optimization
September 2, 2010 – 1:15 pm | No Comment

PR in its purist form is simply sharing your story with audience groups that will connect with your message. Today, we have the immense opportunity to share stories online with analogous audience types. But you can only share your story with people who can actually find you when searching for similar topics. That’s where link building strategy comes in.

Link building is inbound or one-way links from other sites to your site. Link building to your site from other high-ranking sites is critical to successful Google rank. High SEO = high search results = people finding you and reading your message. The challenge is: not all links are good; some links are highly valuable, while others prove useless. It’s not about the number of incoming links you have, it’s about the quality of links you have. We’ve seen clients competitors have more inbound links (up in the thousands) and show up in Google rank under a client who may only have 50 or 60 links.

When link building, you need to:

-           Find link prospects – sites that could link to yours

-          Evaluate link prospects to determine the quality of the site and link

-          Organize your link prospects into campaigns and keep track of whom you’ve contacted

-          Analyze sites that rank well for a particular keyword

Wordtracker is one tool we use for link-building for clients. I recommend trying them to increase your SEO. They offer a seven day trial and provide a free webinar and downloadable 54-page guide once you register. Their customer service is great and I’m sure you’ll find them helpful.

I welcome any feedback from readers who’ve tried Wordtracker or other link building sites and your experience.

Barnes and Noble Closes Lincoln Square Store
August 30, 2010 – 4:19 pm | No Comment
Barnes and Noble Closes Lincoln Square Store

 
In follow up to last week’s discussion of digital publishing, many have been comparing Blockbuster to book retailer Barnes and Noble with not being prepared for the digital wave of publishing.  Since reading that blog …

Seth Godin Vows to Never Publish Traditionally Again
August 23, 2010 – 7:33 am | 4 Comments
Seth Godin Vows to Never Publish Traditionally Again

According to our book friends at GalleyCat, Seth Godin doesn’t see fit to use a publishing system from 1907 to sell his books, nudging people to a store they don’t usually visit, to buy something …

Keyword Tagging Around Seasonality
August 19, 2010 – 6:27 pm | No Comment
Keyword Tagging Around Seasonality

Brands and books are usually able to capitalize on marker events throughout the year: Christmas, New Year, Valentine’s Day, Mother’s Day, Breast Cancer Awareness Month, and the all important Back-to-School event. Whole Foods used the …

The Power of a Presale Offer
August 16, 2010 – 2:14 pm | One Comment
The Power of a Presale Offer

A presale offer is bundling the sale of your book with other items of value to generate advanced sales of your soon-to-be-released product. The bundle package could include downloadable or hard-shipped products, audio coaching session, …

Steven Slater’s Popularity on Facebook (and how you can be popular too)
August 12, 2010 – 5:34 pm | No Comment
Steven Slater’s Popularity on Facebook     (and how you can be popular too)

One day after Steven Slater cursed out passengers over JetBlue’s PA system, grabbed two beers, and left the plane via its inflatable emergency chute, he had over 33,000 fans on Facebook; most of them other …

Promoting Ebooks
August 9, 2010 – 1:01 pm | No Comment
Promoting Ebooks

The topic of much discussion, Barnes and Noble, the nation’s largest book retailer, is up for sale. Possibly good news for independent book stores, the long term opportunity for any bricks-and-mortar store’s survival is internet …

Sugarbabe Holly Hill’s Provocative Story: A PR Lesson for All
August 5, 2010 – 8:50 am | 2 Comments
Sugarbabe Holly Hill’s Provocative Story: A PR Lesson for All

Infidelity. Thought-provoking. Offensive. Distinctive. Controversial. A social experiment. These are a few words that come to mind and describe why the book Sugarbabe and author Holly Hill are taking the media and public by storm. …

Using Remnant Ad Space to Promote Your Brand
August 2, 2010 – 10:21 am | No Comment
Using Remnant Ad Space to Promote Your Brand

With any book push into the marketplace, making the best use of dollars spent these days can take some extensive collaboration.  It also takes finding out what the left arm is doing, so the right …

Amazon as a Top Book Marketing Tool
July 26, 2010 – 12:53 pm | 2 Comments
Amazon as a Top Book Marketing Tool

Today our client witnessed a 1 million percent sales increase in his book, Followership, with Fresh Impact PR Group’s Amazon Bestseller Strategy. Originally ranked at 684,349 on Amazon, Followership began moving up the ranks this …

Writing Online Press Releases that Get Noticed
July 22, 2010 – 12:26 pm | No Comment
Writing Online Press Releases that Get Noticed

I read a press release written by a colleague who asked if we would submit their story for them over the newswire. The release was missing quite a few key ingredients and was formatted “old-school” …