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"Fresh Impact Public Relations Group is a boutique PR firm with a Madison Avenue reach able to produce outcomes for their clients that rival what you might invest in big box firms. If you're serious about launching your passion, they are serious about assisting you to bring it to life."
Dr. Jay and Julie Kent-Ferraro
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Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.
Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.
Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.
Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.
Can you communicate your message in 30 seconds or less? Are people responding to your message?
I was all of 22 years old in this photo, living and working as a publicist in NYC, when I had the great honor of working on a project with Dick Clark: P.K. McCary’s Black Bible Chronicles. I remember I was nervous, and excited, and so ‘green’ as I met him at a restaurant in Soho. He was everything kind, warm, and gracious. Incredibly personable. He was a true creative genius in every sense of the word backing a project of this undertaking: a best-selling book that paraphrases the first five books of the Old Testament in black vernacular. He will be sorely missed and my prayers go out to his family.
Eugene Peterson recently had the opportunity to chat with veteran religion blogger from the Religion News Service, Jana Reiss candidly about his writings which are highly regarding by many.
Eugene Peterson rarely does interviews. I have …
We have done myriads of conference calls with clients from acquiring product placements to the all important 5-7 minutes of fame. What does it really take to maximize that moment or get your foot in …
More and more I believe that publishing into a trend will in and of itself become a trend. Publishers who are smart will watch hyper trending stories already being smothered by media as well as …
While the eBook market continues to surge so are the hyper-local bookstores in markets with established stores who are more than active in what they are doing. Book buyers and readers today still want to …
I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will. Traditional bookstores will not go away but they will become …
A great story was written in the Wall Street Journal on the next wave of publishing being enhanced eBooks. It is well worth watching the video in the article as well after the jump. …
With the launch of Idol last night it got me to thinking what if there was an American Idol of Publishing? We could partner with a major top 5 publisher with the thought in mind …
Getting face to face time with bloggers is always important for book marketing as well as book publicity. It helps you get to the top of any slush pile which never hurts. Yesterday I had …
Publishing continues to ever evolve and shift. We had a marketing meeting this past week with Nav Press discussing their future plans which I enjoyed.
During my visit I was made aware of a fascinating video …
This is a guest post by Mike Loomis. Mike is a writer and Senior Team Leader with Vaughn Street. You can follow him on Twitter: @MikeLoomis
I’m no songwriter, but I remember when I first discovered …
Faith, Family and Finances, the book penned by Henry Fernandez had a landmark day during our most recent bestseller campaign. The book trended in the Top 100 for three straight days landing these placements: …
We designed the layout on the Faith, Family and Finances website to serve multiple purposes: give a product a web presence, utilize what we had from our client to capitalize on sales as well as …
