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In the last two months, we've had two authors appear on Amazon's "Movers and Shakers" list, as well as, other Amazon bestseller lists: one client seeing a 364,000% sales increase, the other client seeing a 70,000% sales increase.
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Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.
Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.
Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.
Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.
Can you communicate your message in 30 seconds or less? Are people responding to your message?
PR in its purist form is simply sharing your story with audience groups that will connect with your message. Today, we have the immense opportunity to share stories online with analogous audience types. But you can only share your story with people who can actually find you when searching for similar topics. That’s where link building strategy comes in.
Link building is inbound or one-way links from other sites to your site. Link building to your site from other high-ranking sites is critical to successful Google rank. High SEO = high search results = people finding you and reading your message. The challenge is: not all links are good; some links are highly valuable, while others prove useless. It’s not about the number of incoming links you have, it’s about the quality of links you have. We’ve seen clients competitors have more inbound links (up in the thousands) and show up in Google rank under a client who may only have 50 or 60 links.
When link building, you need to:
- Find link prospects – sites that could link to yours
- Evaluate link prospects to determine the quality of the site and link
- Organize your link prospects into campaigns and keep track of whom you’ve contacted
- Analyze sites that rank well for a particular keyword
Wordtracker is one tool we use for link-building for clients. I recommend trying them to increase your SEO. They offer a seven day trial and provide a free webinar and downloadable 54-page guide once you register. Their customer service is great and I’m sure you’ll find them helpful.
I welcome any feedback from readers who’ve tried Wordtracker or other link building sites and your experience.
In follow up to last week’s discussion of digital publishing, many have been comparing Blockbuster to book retailer Barnes and Noble with not being prepared for the digital wave of publishing. Since reading that blog …
According to our book friends at GalleyCat, Seth Godin doesn’t see fit to use a publishing system from 1907 to sell his books, nudging people to a store they don’t usually visit, to buy something …
Brands and books are usually able to capitalize on marker events throughout the year: Christmas, New Year, Valentine’s Day, Mother’s Day, Breast Cancer Awareness Month, and the all important Back-to-School event. Whole Foods used the …
A presale offer is bundling the sale of your book with other items of value to generate advanced sales of your soon-to-be-released product. The bundle package could include downloadable or hard-shipped products, audio coaching session, …
One day after Steven Slater cursed out passengers over JetBlue’s PA system, grabbed two beers, and left the plane via its inflatable emergency chute, he had over 33,000 fans on Facebook; most of them other …
The topic of much discussion, Barnes and Noble, the nation’s largest book retailer, is up for sale. Possibly good news for independent book stores, the long term opportunity for any bricks-and-mortar store’s survival is internet …
Infidelity. Thought-provoking. Offensive. Distinctive. Controversial. A social experiment. These are a few words that come to mind and describe why the book Sugarbabe and author Holly Hill are taking the media and public by storm. …
With any book push into the marketplace, making the best use of dollars spent these days can take some extensive collaboration. It also takes finding out what the left arm is doing, so the right …
Today our client witnessed a 1 million percent sales increase in his book, Followership, with Fresh Impact PR Group’s Amazon Bestseller Strategy. Originally ranked at 684,349 on Amazon, Followership began moving up the ranks this …
I read a press release written by a colleague who asked if we would submit their story for them over the newswire. The release was missing quite a few key ingredients and was formatted “old-school” …
As a direct result of our Amazon bestseller campaign, Tracey Armstrong’s book, Followership, had a 1 million percent sales increase in one day placing on 5 Amazon Bestseller lists including #59 on the overall bestseller’s list and …
Fresh Impact PR Group assisted the author in the launch of his microsite by providing real-time coaching as it related to the presale offer. As a result of our Amazon Bestseller Strategy, we secured 5 Amazon Bestseller ranks …
