Fresh Impact PR Group

"If you want the most dynamic PR for your book. Look no further than Fresh Impact PR Group! They defy traditional standards and deliver the impact like no other firm in the book industry!"
Devon Franklin – VP of Production at Sony Pictures author of Produced by Faith

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Impact 2.0 Blog - Insider PR Tips & Beyond »

5 Things you need to Produce a Bestselling Book in todays market
November 20, 2014 – 1:42 pm | No Comment

MarketingBooks still work as bridge builders and lead generator’s for businesses and authors.  Having a bestselling book still matters in the minds of many readers and does create space in the market.  It also creates credibility in your genre and niche.  The way books are being sold, read and consumed has all changed as many of you know.  Author’s still have a desire to be the next big book on the scene that get’s picked up and turned into a movie.  Isn’t that the dream of so many of you?

Here are 5 tips we have learned over the last 15 years of helping authors with book marketing and book launches:

  1. Write a book worth reading with providing valid content and not jargin.  I have heard it said that the best books are the ones people actually finish.  Over the last two months I have heard from business book readers they are tired of buying business books full of nothing but fluff.  They’ll read an entire chapter to only find one or two things as a take-a-way from a chapter.  Think about what you want in a book and provide it.
  2. You have to understand what it means to have direct to consumer channels before you publish.  Just because you have a Twitter account or a Facebook page with activity doesn’t mean your book will sell.  You have to dig deeper than that and understand consumer buying habits for the market you’re trying to reach…then shape your book around that to reach that niche.
  3. Immerse yourself into all facets of online marketing, growth and reaching people.  Stop thinking by writing a book people care.  That doesn’t mean anything anymore.  Look at podcasting, Twitter parties, workshops, online classes, Google hangouts and know what works for the audience you are trying to reach.  People care just as much now about you being an influencer and by that you have credibility.  The credibility means they will follow you and think about buying your book.
  4. Have campanion products around your author brand that complitment your new book.  People today like choices.  Furthermore, they like consuming what they want in multiple formats.  Provide that for them to capture them as a customer forever not for one single purchase on your book.  This might even mean dividing your book up into multiple single eBooks.  Get creative and think outside the box.
  5. Know what it takes with sales to reach bestseller status.  You have to have 8-11,000 individual units reported as a sale in a 10 day time period.  On top of that, the NY Times Bestsellerlist in particular is subjective.  Meaning, they decide which books make it.  You may have the sales benchmark to make the list and not get selected.  Know that it takes having multiple sales channels as least 4 reporting those sales inside that 10 day reporting period with Amazon being one of them.

The Holy Grail of Publicity – Getting on a National TV Show during the Holidays
November 17, 2014 – 1:25 pm | No Comment
The Holy Grail of Publicity – Getting on a National TV Show during the Holidays

Producers at top major morning shows are always looking for topical evergreen story idea’s they know their viewers are looking to capitalize on approaching the holidays.  Black Friday deals, Holiday savings, Making the Holiday’s less …

Best Practices for Launching a New Brand
October 23, 2014 – 12:22 pm | No Comment
Best Practices for Launching a New Brand

 

We have been working with Mark and Lauren Greutman for several months on helping them build their new brand.  Lauren has had tremendous success as well as Mark in their various fields.  But the growth of their …

The Power of Getting a Launch Team Around your #Brand or #Book
August 28, 2014 – 11:18 am | 2 Comments
The Power of Getting a Launch Team Around your #Brand or #Book

With any launches for a new book or product launch for a brand we recommend having a crowd marketing team in place.  Most recently we helped a client do this in the non-profit arena around …

We found this article worth reading courtesy of @AMA _Marketing
July 30, 2014 – 7:23 pm | No Comment

Can a robust #Twitter following result in direct sales? http://t.co/HNsoNQDFmq #smm #marketing #sales #LeadGen #mktg pic.twitter.com/NBK32rf87s
— AMA (@AMA_Marketing) July 30, 2014

The article is on Page 12!

5 Reason’s Doing a Book Tour Still Matter For any Author
July 23, 2014 – 9:11 am | No Comment
5 Reason’s Doing a Book Tour Still Matter For any Author

As many of you know we spent 12 years in the Seattle area, so we still have a heart for the Seahawks.  Recently the #12Tour has made the rounds in the Northwest.  I had to …

The Difference Between Branding and Having a Tagline
July 22, 2014 – 12:06 pm | No Comment
The Difference Between Branding and Having a Tagline

Recently I was awarded the opportunity to conduct a brand strategy session in person for a prospective client.  Since that time, we have been working through the process of what that looks like in real …

The Power of a #Brand Video for Getting Your Message Out
June 30, 2014 – 9:47 am | No Comment
The Power of a #Brand Video for Getting Your Message Out

Last week we had the privilege of helping a client with their brand video.  Any time we are launching a new website or building a new brand message we love doing it with a …

Why the Power of Local Media Still Works for any Author or Brand!
April 10, 2014 – 8:51 am | No Comment
Why the Power of Local Media Still Works for any Author or Brand!

With all the hype surrounding social media local media in an author’s home town still warrants attention(Click to Tweet)
Local Buffalo, NY author Carol McLeod was releasing her 4th book called No More Ordinary.  Fresh Impact …

7 Ways to Find Your #Writing Voice
February 12, 2014 – 12:25 pm | No Comment
7 Ways to Find Your #Writing Voice

We have our colleague Mike Loomis guest blogging today.  Mike and I over the last year have taken several consulting trips together.  All of which were a ton of fun.  One of the topics that …

Cross-Device Communications, Sales and Book Marketing…A Piece of Cake
January 16, 2014 – 9:59 am | No Comment
Cross-Device Communications, Sales and Book Marketing…A Piece of Cake

We have the honor today of hearing from our trusted friend and colleague, Holt Vaughn from The EastCo Group.  Holt is more than an expert and has myriads of client roster’s that will dazzle you.  …