Fresh Impact PR Group

"If you want the most dynamic PR for your book. Look no further than Fresh Impact PR Group! They defy traditional standards and deliver the impact like no other firm in the book industry!"
Devon Franklin – VP of Production at Sony Pictures author of Produced by Faith

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Impact 2.0 Blog - Insider PR Tips & Beyond »

The Value of Getting into Barnes and Noble for Book Marketing as an Author
March 31, 2016 – 12:32 pm | No Comment

LandonSchottBN

 

Launching a new book takes time, money and a team of people around an author to help accomplish the goals set out any book is set out to accomplish.  With each author, the goals change.  The books are different and so are the authors.  But as a ‘quarterback’ on many book projects we understand the value of doing some of the basics because they still matter.

You can do all the social media you want and increase social selling, it works.  It’s only a piece thought of the bigger puzzle.  A part of whole picture.

Recently we pitched the buyer at Barnes and Noble on a book we had worked on for several months.  The buyer made some buys and we did our part by having social selling through pictures as well as sending the author to their local store.

 

Book marketing and selling books takes everyone doing their part.  We encourage you to do the same.

 

First Time Author Dr. Mark Sherwood lands 1800 Book’s Bought into Barnes and Noble
September 17, 2015 – 10:58 am | No Comment
First Time Author Dr. Mark Sherwood lands 1800 Book’s Bought into Barnes and Noble

Many times we end up working with author’s at every level, whether it be a first time author or a seasoned one, we know what it takes to move books and get recognized in media …

Making the Most of a National Media Interview
March 2, 2015 – 11:37 am | No Comment
Making the Most of a National Media Interview

Recently I had the opportunity of booking a client on MSNBC’s Your Business show which airs on Sunday’s.  The author of Exceptionalize It!, Lior Arussy and I met with the producer as well as senior …

What is a Brand? Why authors would sell more books by using a Brand
February 13, 2015 – 2:13 pm | No Comment
What is a Brand? Why authors would sell more books by using a Brand

What is a Brand?
Recently, we have been helping more organizations with brand alignment, author brand’s and roll out strategies of each.  We love working on teams and utlizing the stregnth of a team to launch …

Fallout from the #EricGarner Chokehold Case Grips the Nation
December 5, 2014 – 10:38 am | No Comment
Fallout from the #EricGarner Chokehold Case Grips the Nation

Leslie Haskin’s is a known National face to the media being a former WTC survivor with quite a story.  Her book’s have landed her on the New York Times Bestseller List’s and many interviews.   Long …

5 Things you need to Produce a Bestselling Book in todays market
November 20, 2014 – 1:42 pm | No Comment
5 Things you need to Produce a Bestselling Book in todays market

Books still work as bridge builders and lead generator’s for businesses and authors.  Having a bestselling book still matters in the minds of many readers and does create space in the market.  It also creates credibility in …

The Holy Grail of Publicity – Getting on a National TV Show during the Holidays
November 17, 2014 – 1:25 pm | No Comment
The Holy Grail of Publicity – Getting on a National TV Show during the Holidays

Producers at top major morning shows are always looking for topical evergreen story idea’s they know their viewers are looking to capitalize on approaching the holidays.  Black Friday deals, Holiday savings, Making the Holiday’s less …

Best Practices for Launching a New Brand
October 23, 2014 – 12:22 pm | No Comment
Best Practices for Launching a New Brand

 

We have been working with Mark and Lauren Greutman for several months on helping them build their new brand.  Lauren has had tremendous success as well as Mark in their various fields.  But the growth of their …

The Power of Getting a Launch Team Around your #Brand or #Book
August 28, 2014 – 11:18 am | 2 Comments
The Power of Getting a Launch Team Around your #Brand or #Book

With any launches for a new book or product launch for a brand we recommend having a crowd marketing team in place.  Most recently we helped a client do this in the non-profit arena around …

We found this article worth reading courtesy of @AMA _Marketing
July 30, 2014 – 7:23 pm | No Comment

Can a robust #Twitter following result in direct sales? http://t.co/HNsoNQDFmq #smm #marketing #sales #LeadGen #mktg pic.twitter.com/NBK32rf87s
— AMA (@AMA_Marketing) July 30, 2014

The article is on Page 12!

5 Reason’s Doing a Book Tour Still Matter For any Author
July 23, 2014 – 9:11 am | No Comment
5 Reason’s Doing a Book Tour Still Matter For any Author

As many of you know we spent 12 years in the Seattle area, so we still have a heart for the Seahawks.  Recently the #12Tour has made the rounds in the Northwest.  I had to …