Fresh Impact PR Group was hired by Anthony Scaramucci, one of Donald Trump’s Economic Advisors during his election campaign in October. We were contacted by SkyBridge Capital his investing company. The project was on a very tight timeline only giving us 8 weeks to pull together a bestseller campaign. The publishers, Wiley, did not believe us when we told them we planned on doing this and needed a certain number of books printed. Because of that, we came up solutions around the problem and placed Anthony Scaramucci and Hopping Over the Rabbit Hole on multiple bestseller lists including the Wall Street Journal list populating on release week at #2. In addition, we hit with Publishers Weekly, Barnes and Noble’s Business Bestseller list and Porchlight’s Bestseller list as well. We decided before reporting week that the NY Times was out of reach due to lack of ability to garner 12,000 pre-sales.